Our Profile
ifm Food Marketing has specialised in the international marketing of food & beverages. For around 25 years, we have been operating successfully on the behalf of a large number of famous European and Asian food & drinks manufacturers. As an external partner, we conceive and develop export and marketing strategies for our clients and then implement them.
In concrete terms, this means we:
analyse what products can be positioned successfully in which markets;
develop brands, product designs and marketing campaigns;
make contact with business partners, exporters, importers, manufacturers and hotel or restaurant chains;
draw up business plans and reconstruction concepts;
and develop concepts for licensed production of your products;
Above all, however, we actually translate these concepts into action ourselves – that is, we conduct all necessary negotiations on your behalf, set up the necessary organisation and ensure quality.
To this end, ifm Food Marketing's founder and CEO, Guido Egli, a renowned authority on the international food & beverage business, has built up and maintains a permanent network of highly professional, international consultants with entrepreneurial capabilities, all of whom are successful managers in the food industry. Our clients see us as equal partners.
Our expertise is particularly great in products such as coffee, ice cream and frozen products, jams, chocolate, bakery products, dairy and meat products, pasta, gourmet food products, beverages – in the last case, especially in wine and fruit juices.
Our regional focal points are to be found in Switzerland, Germany, Italy, Benelux, France, Asia and North America.