Consulting
Expert opinions
Meaningful analyses are necessary to enable decisions to be taken as to which products can be positioned in different regions and what mode of presentation and strategy are required. Which manufacturers already have a presence in a marketplace and what are they offering? What do the retail structures already in existence look like? What legal regulations must be complied with? What habitual characteristics do consumers in the region have? We then draw up decision-making models on the basis of our own knowledge, investigations conducted locally and other sources of information. This can also mean we actually advise against a particular activity.
Product innovations
Taste, colours, constituents: when in Rome do as the Romans do. Food is a component of the culture of the people. We tell you or establish on your behalf what characteristics a dairy product, an ice-cream, a biscuit or some other product heads to have to be successful.
Brand development and strategy
Brands play a very big role in the food & beverages business. Particularly when you're entering into the export business, fundamental issues such as positioning, brand value, brand promise and brand design have to be clarified. We have developed and implemented complete brand architectures for leading business groups – including researching names and brand protection in the respective markets.
Marketing
Just as there are regional differences in taste, marketing strategies must also be adapted to match the habits and preferences of specific groups of consumers. What advertising measures does a product necessitate? What topics and what forms of visualisation best fit the bill? Can special promotional campaigns be employed?
Export strategies
Your portfolio includes unusual products which you can find a ready market elsewhere? Then contact us now. We'll work up a comprehensive and integrated strategy for you, that covers all aspects of relevance for a successful international positioning. This includes drawing up a business plan that also includes the sales and profits you can expect and the date you can expect to break even.
Optimisation and reconstruction
In many cases, our clients are already actively marketing products internationally – but they aren't happy with the results. We investigate products, manufacturing, organisation, marketing and channels of distribution and make proposals for optimising or reconstructing your export business.
Licensing
Make or sell: sometimes, there are a lot of aspects for granting licences instead of manufacturing and marketing products on your own. Especially when your brand name is already a big seller. We help to make the right decision – and to look for the right partners.
Joint ventures
Collaboration with a company that is already operating in a particular market or region is one of the options open to you when trying to break into this market. We point out the opportunities and risks involved in such a partnership, establish potential partners and define the structures and organisation of the joint venture.